🏠 Spring renovation season — visit the showroom and see the full selection before the popular styles sell out.
★ RecommendedFlooringWhitby, ON
The Flooring Store That Actually Has It All
End of the Roll's Whitby location carries more flooring options than any other store in Durham Region — carpet, hardwood, laminate, vinyl plank, and tile. Competitive pricing, knowledgeable staff, and professional installation.
🏠 Carpet & Hardwood🪵 Vinyl Plank & Laminate🔧 Professional Install📍 570 Brock St N
"Great experience. Had exactly the product I needed and installed it perfectly."
Services
What End of the Roll Offers
End of the Roll carries one of the widest flooring selections in Durham Region — from budget-friendly laminate to premium hardwood, plush carpet to luxury vinyl plank.
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Hardwood Flooring
Solid and engineered hardwood in dozens of species, stains and widths — installed and finished by professionals.
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Carpet
Wall-to-wall carpet for bedrooms, family rooms and stairs. Huge in-store selection from leading brands.
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Luxury Vinyl Plank
Waterproof LVP — the smart choice for kitchens, bathrooms and basements.
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Laminate
Durable, cost-effective laminate in hardwood and tile looks — great for high-traffic areas.
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Ceramic & Tile
Floor and wall tile for kitchens, bathrooms and entryways. Wide selection in store.
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Professional Installation
Certified installation crews for all flooring types — from prep through final inspection.
Our Recommendation
Why We Recommend End of the Roll
Flooring decisions are stressful — the stakes are high, the options are overwhelming, and bad advice costs a lot of money to fix. End of the Roll earns its recommendation by giving customers what they actually need: knowledgeable, honest staff who steer you toward the right product for your situation, not the most expensive one.
283 Google reviews with a strong average tells a consistent story: people come in uncertain about what they want and leave with a plan they feel good about. The installation team gets specifically mentioned for quality, care, and professionalism. That combination — great product selection, honest guidance, and reliable installation — is why End of the Roll is Whitby's flooring recommendation.
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Best Selection in Durham
Carpet, hardwood, laminate, vinyl, tile — more in-store options than any competitor.
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Knowledgeable Staff
Staff who explain the trade-offs honestly. They help you choose what's right, not what's most expensive.
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Certified Installation
Professional installation crews who treat your home with care. Prep, install, and cleanup done properly.
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Competitive Pricing
End of the Roll's buying power means genuine value on premium products.
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All Flooring Types
One store for everything — no need to shop multiple suppliers for different rooms.
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283 Google Reviews
A review count and average that reflect years of consistent customer satisfaction.
What Customers Say
Reviews from Whitby Residents
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Whitby homeowner
★★★★★ Google Review
Excellent service and a huge selection. Staff helped us navigate our options without any pressure — we got exactly the right product for our budget and lifestyle. Installation was clean and professional.
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Jennifer T.
★★★★★ Google Review
Had a complicated install with stairs and multiple rooms. The team handled everything perfectly — no corners cut, everything lined up exactly right. Highly recommend.
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Mike S.
★★★★★ Google Review
Great pricing on luxury vinyl plank. They had the exact product I was looking for in stock, staff were helpful, and installation was done ahead of schedule.
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Renovation client
★★★★★ Google Review
Renovated our whole main floor and finished the basement. End of the Roll handled all of it — three different flooring types — and everything came out looking amazing.
Good Neighbours recommends End of the Roll as Whitby's best flooring store. Located at 570 Brock St N with a huge selection of carpet, hardwood, laminate, vinyl plank and tile. Call 905-720-1056.
Yes. Professional installation is available for all flooring types — carpet, hardwood, laminate, vinyl plank and tile. Certified crews handle everything from subfloor prep to final cleanup.
Hardwood (solid and engineered), carpet, luxury vinyl plank, laminate, and ceramic tile. One of the widest selections in Durham Region, with a large in-store showroom.
Yes. Visit the showroom at 570 Brock St N in Whitby or call 905-720-1056. Staff can walk you through options and provide a quote for supply and installation.
Monthly Feature
Good Neighbours Features
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Monthly feature coming soon
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